腾讯电商20年,不争先但却滔滔不绝

华商韬略
Jun 08, 2025

5月中旬,腾讯发布全员信称:微信事业群(WXG)成立“电商产品部”,负责探索并运营微信生态内的交易新模式。虽然腾讯总裁刘炽平在几天后的一季度财报电话会上回应:“只是一个小调整,不必对此过度解读。”但腾讯正在加大微信电商业务发展的姿态已是更加显然。腾讯的电商故事始于2005年。当时,阿里巴巴凭借淘宝的“免费”策略攻城略地,牢牢占据了C2C市场主导地位,腾讯的主营业务仍集中在即时通信与游戏。但马化腾...

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