直播五巨头集体承压:转型路径与未来赌注

DoNews
06 Jun

直播行业的“躺赚时代”已落幕,增长压力和盈利焦虑促使行业进入转型期。2025年Q1财报显示,挚文集团净利润增至3.58亿元,但营收同比下降1.5%;斗鱼营收下降8.94%,净亏损7960万元;虎牙虽止住连续下滑趋势,但净利润同比暴跌99%;欢聚集团营收下降12%,映宇宙则处于转型爬坡期。回顾历史,2016年的“千播大战”曾引发天价主播争夺战,平台对流量高度依赖。如今,“直播五巨头”——斗鱼、虎牙、...

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