对于52TOYS、TOPTOY等二线潮玩企业而言，能否构建起“IP孵化-产品创新-场景体验-文化输出”完整的生态模式，正成为决定产品是否能快速且持续接触消费者的关键变量。原创ⓒ新熵 新消费组作者丨思原最近的潮玩圈可谓是异常火热。先是名创优品旗下的潮玩集合店TOPTOY传出拆分上市的消息。随后泡泡玛特家族的“当红炸子鸡”LABUBU新品开售，引发炒作热潮 。 近日，号称“不做第二泡泡玛特”的...
Source Link对于52TOYS、TOPTOY等二线潮玩企业而言，能否构建起“IP孵化-产品创新-场景体验-文化输出”完整的生态模式，正成为决定产品是否能快速且持续接触消费者的关键变量。原创ⓒ新熵 新消费组作者丨思原最近的潮玩圈可谓是异常火热。先是名创优品旗下的潮玩集合店TOPTOY传出拆分上市的消息。随后泡泡玛特家族的“当红炸子鸡”LABUBU新品开售，引发炒作热潮 。 近日，号称“不做第二泡泡玛特”的...
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