乐道L60变身网约车的背后,藏着蔚来怎样的市场野心?

Ofweek维科网
Jun 06, 2025

日前,有消息传出蔚来汽车要进军网约车市场,具体情况为乐道L60将用作滴滴专车,直接对标20万左右的比亚迪汉。乐道L60匹配专车定位,可以使专车司机驾驶更舒适、更安全,并为乘客提供更精致、舒适的乘坐体验。蔚来销售高层表示:“平台公司买了十台做专车,我们只是卖车”。综合来看,乐道L60网约车试点是蔚来拓展B端市场的战术尝试,其换电模式确实为网约车场景提供独特价值,对于乐道L60进军网约车,车主们的态度...

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