近日,阿里大文娱宣布更名为虎鲸文娱,旗下阿里影业也更名为大麦娱乐。这一举动,看似是阿里在文娱领域的一次重大战略调整,实则更像是其面对多年亏损与业务困境时的一次无奈挣扎。改名,或许能短暂吸引市场的目光,但若不解决深层次的问题,改名不过是一场自欺欺人的闹剧。阿里大文娱,曾是阿里巴巴集团寄予厚望的业务板块,然而现实却残酷得让人心寒。从2023财年的314.8亿元收入,到2025财年的222.7亿元,收入...
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