新浪科技讯 6月6日上午消息，Labubu大火，带动全球老外上中国跨境电商平台抢购。海外618前夕，Labubu已经飙升为阿里速卖通Top1的搜索词。据透露，今年海外618，泡泡玛特还将继续在速卖通上发售Labubu等热门IP。

　　据悉，海外618前夕，来自英国、澳大利亚、巴西等市场的消费者，涌入速卖通，只为抢购Labubu。泡泡玛特官方入驻速卖通以来，销量一路猛增，稳居潮玩类目首位，并带动速卖通潮玩类目整体GMV上半年同比增长300%。（闫妍）

海量资讯、精准解读，尽在新浪财经APP

责任编辑：尉旖涵

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