本刊特约丨粱杏“新消费”正以情绪价值为锚点,沿着消费结构更迭的脉络,重构资本市场叙事。泡泡玛特堪称个中翘楚,旗下明星IP Labubu在全球掀起抢购热潮,截至2025年6月4日,泡泡玛特年内累计涨幅超170%,市值突破3000亿港元。这背后揭示的正是消费需求的重塑和价值认同的变迁。泡泡玛特因何赢得年轻人?4月25日Labubu 3.0发售后再度掀起一轮“盲盒狂潮”,多地门店深夜排队、限量款一开售...
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