蜜雪冰城“反内卷”升级,区域保护新政要让老店1000米内不再开新店

小食代
12 Jun

茶饮行业里有一句戏谑:能打败“雪王”的只能是另一间“雪王”。如今,蜜雪冰城对门店之间的物理距离要求更严格了。今天,小食代了解到,根据本周发布的新规,“雪王”已经将加盟门店的区域保护直线距离统一提升至1000米,此前标准为省会城市建议避开200米,地级市及以下建议避开300米选址;同时限制新加盟商选址审核数量;此外,对于有意加盟者,蜜雪冰城鼓励他们多考虑在景区、服务区、交通枢纽站等开店。此次调整,...

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