又是一年618大促。淘宝、京东、抖音打得如火如荼,却鲜少有人注意到,蘑菇街早已淡出主战场。蘑菇街创立于2011年,曾是占据女生购物C位的品牌,亦是属于80后、90后女生的“回忆杀”。但风口上的日子并没有持续太久,2013年淘宝对导购链接的一场封杀,迫使蘑菇街提前结束社区模式,仓促转型电商平台,如今已成了Z世代眼中陌生而遥远的名词。蘑菇街总部,受访者供图“当时是生存问题,容不得我们去想长期的梦想,...
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