卫生巾这个长期被视作刚需却难赚钱的品类,再次迎来一位跨界者。继明星创业品牌引发关注后,东方甄选的悄然入局引发关注。其所号称的一款使用新疆棉、“达标即婴儿级”的卫生巾产品,开售在即。但这次引发热议的,不只是材质与标准,而是它背后的发起者。作为一家上市公司,直播电商平台东方甄选缘何押注一个消费敏感度强的品类?选择卫生巾,是一次简单的扩品动作,还是一道写在账面之外的考题?是为缓解盈利压力的尝试,还可能对...
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