618竞争转向即时零售 顺丰同城化解履约高峰

北京商报
11 Jun

近年来,618大促竞争逻辑正发生结构性转变。当传统电商困于“全网最低价”“百亿补贴”等竞争内卷,消费者对套路化促销的“理性回归”与流量碎片化趋势叠加,推动行业加速向即时零售转型。  这一转型对电商平台而言,不仅意味着通过“小时级配送”缩短下单周期、降低退货率、提升用户使用频次,更指向一个链接实体经济的确定性增量市场—即时消费场景从餐饮向商超、数码、美妆等非餐场景延伸,催生出“全时效、全场景零售生态...

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