康师傅的升维博弈,从价格战到价值战

每日经济新闻
12 Jun

当消费市场的喧嚣逐渐回归理性,方便面行业正经历从流量竞争向价值竞争的深刻变革。在行业增速趋缓的背景下,康师傅以 "长期主义" 为锚点,通过产业链深耕、产品创新与渠道优化的组合拳,不仅实现了自身经营韧性的提升,更以头部企业的担当重新定义行业竞争维度,为市场注入价值增长的确定性。全链条效率革新:构建不可复制的经营护城河在存量市场中,运营效率成为破局关键。康师傅早于行业启动数字化转型,通过全产业链数据...

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