10元店逻辑做不好IP生意,名创优品复刻不了泡泡玛特

花朵财经观察
10 Jun

花朵财经观察出品撰文丨学研“别的地方我可能会做错,但在零售这一块我绝对不会做错的!”2024年7月末,名创优品董事长叶国富在胖东来闲逛,嘴馋买了一份炸红薯条,等过收银台的时候,发现包装上条码糊了,体贴的胖东来店员二话不说重新做了一份递给他。两个月后,名创优品宣布收购永辉超市29.4%股份,成为后者的最大的单一股东。据叶国富亲述,那次愉快的购物体验间接促成了这笔62.7亿元的生意。而彼时名创优品账上...

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