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格隆汇6月11日｜华泰证券研报表示，随着户外运动的兴起、社交媒体内容的超速增长以及VR/AR的逐步成熟，运动相机和全景相机作为捕捉和分享动态瞬间与沉浸式体验的关键设备，正逐步从极限运动玩家的小众影像设备，“破圈”成为广大户外运动爱好者、短视频用户的创意生产力工具，“新消费”属性显著，行业处在快速增长阶段。影石创新、GoPro、大疆是三大核心玩家。展望未来，“全能型”个人影像设备或是发展方向，行业的竞争核心正从以硬件参数为主，向AI、软件生态、差异化创新能力等多维度竞争转变。

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