【中金:中国消费市场更多呈现“消费分级”的特征】金十数据6月11日讯,中金公司研报表示,当前,尽管总体消费仍显不足,但新消费不乏热点。中国消费市场更多呈现“消费分级”的特征,并非简单的“消费降级”,消费者更愿为“有品质的低价”和“有理由的溢价”买单。我国也正处在从大众消费向个性与理性消费转换的阶段。从总量看,消费市场结构性亮点必须建立在整体消费企稳的宏观基础之上。从结构看,Z世代的消费意愿、消费能力以及注重情价比和质价比的消费特征,均驱动了新消费的浪潮,而低能级城市受房地产的拖累也正在减弱,助力消费潜力释放。
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