曾经高增长、高盈利的霸王茶姬高调上市敲钟、掀起的旋风已过。热情过后,是这家致力于成为中国辛巴克新茶饮品牌,在最新公布的季度业绩中,暴露出的老问题。规模扩张时期蜂拥而至的加盟店,成为了霸王茶姬开疆拓土时的铁军,可随着同店GMV下滑,霸王茶姬品牌吸引力收缩,部分加盟店的经营压力也在同步变大。在行业单品更迭迅速、流行趋势变化极快,竞争压力又持续攀升的行业氛围里,霸王茶姬需要面临的,除了单店效益下滑的挑战...
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