近日,潮玩界掀起轩然大波。6月10日,永乐拍卖举办的全球首个“初代藏品级Labubu艺术专场”中,一款高131cm的薄荷色Labubu以108万元成交价刷新纪录,佣金达16.2万元,成为全球Labubu拍卖最高价。这场拍卖不仅引发收藏市场震动,更因搜狐创始人张朝阳、胡润百富创始人胡润等名人的参与,将Labubu的商业价值与社交影响力推向新高度。
本次专场拍卖的薄荷色Labubu被标注为“全球唯一一只”,尺寸达131cm,采用PVC材质,最终以108万元落槌,远超同类拍品。同场另一款全球限量15版的棕色Labubu则以82万元成交。拍卖前,该专场已吸引超百万在线观众围观,最终以100%成交率创下“白手套”佳绩。市场分析指出,Labubu的稀缺性与艺术家龙家升的创作稀缺性(初代作品仅存少量)是推高价格的核心因素。
拍卖热潮的导火索源于《胡润排行榜》创始人胡润与泡泡玛特CEO王宁的互动。胡润近日在社交平台发布视频称,他以一块纯度99.99%的纯白色人造蓝宝石与王宁交换礼物,希望获得价值超百万的藏品。王宁则从公司仓库翻出一款“全球唯一”的绝版签名版Labubu赠予胡润,并强调:“这个是现在全世界唯一”。
6月11日,张朝阳在关注流转发Labubu拍卖新闻时调侃称:“后悔把胡润转交给我的那个Labubu又送回去了。”尽管未透露具体交易细节,但其言论侧面印证了Labubu在名人圈层的流通价值。
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