1800亿身家的小红书放手一搏

华尔街见闻
Jun 09, 2025

作者 | 刘宝丹编辑 | 周智宇在靠近IPO的路上,小红书选择了一条与抖音截然相反的道路。三年前,当抖音斩断外链、决意自建电商闭环时,它开启了一个流量霸主蜕变为电商巨头的时代。三年后,面对同样的选择题,小红书却“逆行”——重新向昔日的竞争对手阿里、京东敞开怀抱,将自己精心培育的“种草”流量直接导向外部交易平台。近期,小红书先后与阿里和京东升级了战略合作,以提高种草效率,还向阿里和京东开放了笔记外链...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10