封面新闻记者 张越熙 吴雨佳随着咖啡、新茶饮“双向越界”,两大品类边界被进一步打破,挤占“茶、咖”品类,打造全天候服务场景成为行业共同选择。6月9日,星巴克中国宣布将发力非咖啡饮品市场。具体来看,6月10日起,星巴克三大“非咖”品类——星冰乐、冰摇茶、茶拿铁,共计数十款产品将进行降价。以大杯为例,平均价格降幅达到5元左右。同时,星巴克中国也预告,“非咖”场景下也将推出创新口味。“‘非咖’场景下完善...
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