拟更名大麦娱乐,打造现实娱乐平台。阿里影业是阿里巴巴控股子公司(持股53.85%)。2025 年5 月,阿里大文娱更名虎鲸文娱集团(优酷+大麦为核心业务),阿里影业拟更名"大麦娱乐控股有限公司",提出了"现实娱乐"公司战略定位,标志业务重心从传统电影向线下演出、IP 衍生等多元化娱乐场景延伸,此前阿里影业收入和利润主要以电影票务和电影内容制作投资为主,FY2025 公司分部业绩72%来自大麦的现场...
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