【潮玩业务全球加速布局 全球玩具市场交易额年增超5%】金十数据6月9日讯，从泡泡玛特领先潮玩赛道，到名创优品限期“出海”浪潮，目前，全球潮玩市场正处于高速扩张期，弗诺斯特沙利文报告数据显示，全球玩具市场规模巨大，并且预计未来将呈现稳定的增长趋势。以GMV计，全球玩具市场的规模从2019年的6312亿元增长至2023年的7731亿元，年均复合增长率达到5.2%，并预期在2028年将进一步增长至9937亿元，未来年均复合增长率达到5.1%。随着玩具消费人群的不断扩张以及消费者对IP玩具喜好的日渐增长，加上近年来在供给端本土企业研发、产品质量和IP商业化能力的持续提升以及新型玩具品类的出现，中国玩具市场未来将呈现加速增长的态势。
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