存款送盲盒?监管这么“拆”

金十数据
Jun 10, 2025

最新一轮存款利率下调后,近期银行业再现花式揽储,送盲盒、兑礼品等营销活动屡见不鲜。日前,上海证券报记者自业内了解到,华东地区已有银行收到监管派出机构自查通知,要求不得通过赠送实物、发放加息券等方式吸收存款。从银行一线业务来看,揽储赠送实物等方式存在已久,形式也随着客群在变化,虽为营销活动,但总体而言容易推高银行负债端成本,也容易引起存款市场不正当竞争。近年来监管部门多次出手规范存款市场竞争秩序,如...

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