建银国际发表报告，首次覆盖蜜雪集团(02097.HK) 给予“优于大盘”评级，目标价为620.5元。在对高性价比优质产品需求不断增长的背景下，尤其是在宏观经济不确定时期，该行相信蜜雪集团在高增长的大众市场中的主导地位将使其保持持续增长。
报告指，蜜雪集团的显著成功，深植于其在中国现制饮品市场中快速增长的大众市场领域的战略主导地位。凭借其强大的供应链，蜜雪集团的平均售价显著低于主要竞争对手，甚至接近主要即饮饮料公司的平均售价。这一定价策略精准地迎合了大众市场中价格敏感但又渴望高品质的消费群体，以及在宏观经济不确定性下，消费降级带来的对高性价比产品的日益增长的需求。(ha/u)(港股报价延迟最少十五分钟。)
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