DoorDash Adds AI Tools to Advertising Platform, Acquires Symbiosys

MT Newswires Live
11 Jun

DoorDash (DASH) said Wednesday it's introducing AI-backed tools on its advertising platform and acquiring ad tech platform Symbiosys.

DoorDash said the acquisition of Symbiosys, valued at $175 million, will bring more offsite advertising opportunities to the DoorDash Ads platform.

The company said the Symbiosys platform allows advertisers to run campaigns in search, social, and display.

DoorDash also said the update to its advertising platform will help restaurants and brands "drive measurable growth" for their businesses.

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