©️深响原创 ·作者|吕玥对科技产品而言,大促发挥着至关重要的作用。一方面,其高单价属性“天然”提升了消费者的价格敏感度,这使得很多人会刻意等待大促时下单。另一方面,价格太高也使得消费者的决策链路增长,大促“限时优惠”的紧迫感,就会成为推动消费者下单的“临门一脚”。然而科技产品的大促营销又有不少难点。首先是技术术语与用户认知之间存在厚重的“翻译隔膜”,几十秒的短视频内容无法承载很多专业阐释,更...
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