对话加拿大鹅董事长兼CEO Dani Reiss:从财报看品牌韧性逻辑与转型实践

财经网
Jun 09

在全球奢侈品市场经历结构性调整的当下,高端功能性服饰品牌Canada Goose加拿大鹅(下称:加拿大鹅)以一份兼具韧性与成长性的财报展现出其穿越周期的品牌张力。品牌在复杂市场环境中展现出强劲韧性,其战略路径的清晰性与执行效率,为高端服饰行业提供了极具参考价值的转型范本。财报数据显示,截至2025年3月30日,品牌第四季度全球营收同比增长7.4%,直营渠道可比销售额增长6.8%;全年营收达...

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