证券之星刘浩浩近日,亚朵酒店客房内出现医院枕套事件在网络上持续发酵。作为知名中高端连锁酒店品牌的亚朵(ATAT.O)近来频频被曝卫生丑闻,加剧了市场对其高度依赖加盟的轻资产扩张模式的质疑。证券之星注意到,近两年亚朵旗下门店数量尤其是加盟店数量急剧增长,但其业绩增长却显露疲态。2024年,其酒店主业增速大幅放缓,入住率、日均房价、平均每间可用客房收入等指标全面下滑。在此背景下,其零售业务“崭露头角”...
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