“高端”的百果园,“摇摆”的生意经

新刊财经
Jun 12, 2025

当前,百果园的商业逻辑正遭受三重拷问:其精心构建的高端水果消费场景是否已失去市场共鸣?依赖加盟体系与供应链溢价的轻资产模式是否已与时代发展脱节?更值得警惕的是,大股东在股价高位时的频繁减持行为,是否暗含“上市即巅峰”的资本套现逻辑?百果园集团(2411.HK),一个曾以“车厘子自由”“榴莲贵族”定义消费升级的品牌,近期遇到点儿麻烦。Wind数据显示,2025年5月1日至6月11日期间,南向资金对...

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