LiveRamp (RAMP) said Wednesday that it has partnered with Walgreens Boots Alliance's (WBA) retail media unit, Walgreens Advertising Group, to improve access to first-party data and scale audience insights.
LiveRamp said the collaboration will allow Walgreens Advertising Group to offer advertisers more control over LiveRamp's data collaboration platform.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.