Global Atlantic Unveils New Brand Reflecting Strategic Growth Under KKR Ownership
Global Atlantic, a leading provider of retirement security and investment solutions and a wholly-owned subsidiary of KKR, has unveiled a new brand identity and logo. The reimagined brand underscores the strategic growth and strength of the partnership between KKR's differentiated investment capabilities and Global Atlantic's insurance expertise. This refreshed identity highlights the firm's commitment to delivering value to clients, policyholders, and financial institutions by addressing the growing demand for retirement, financial security, and investment solutions. The new brand also emphasizes Global Atlantic's heritage of building long-term relationships based on trust, transparency, and shared goals. Co-Heads of Global Atlantic, Billy Butcher and Manu Sareen, expressed excitement about the future, emphasizing the firm's unique advantage in delivering differentiated value through the combined strengths of Global Atlantic and KKR.
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