“红黄蓝”女星集齐,商战玩起谐音梗

21世纪经济报道
Jun 11, 2025

6月11日,京东手机通讯正式官宣惠英红为品牌代言人,海报上“红的会赢”四字十分醒目,话题#京东真的找了惠英红#随之冲上热搜。此前,美团外卖联合黄龄推出“外卖黄的更灵”广告,魔性洗脑;饿了么不甘示弱,找来蓝盈莹喊出“蓝的一定赢”。网友见状纷纷建议京东找惠英红,没想到真被采纳。惠英红本人也发文感谢网友帮忙接商务。虽然这次双方选择在手机通讯领域落地合作,而非网友呼声很高的外卖业务,不过网友依然讨论热烈,...

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