汇丰研究发表报告指,上半年中国互联网行业呈现出内容消费稳健增长、电商与外卖竞争加剧,以及人工智能AI前景谨慎但具长期潜力的特征。随着618购物节即将成为外卖补贴战的关键转折点,投资者应聚焦盈利能见度高、受宏观经济影响较小的细分领域。报告指,相较于商品与服务消费,游戏与娱乐等内容消费在2025年上半年表现更为稳健。优质内容的打造需要大量时间与资源投入,形成了较高的行业进入壁垒,为龙头企业如腾讯(...
Source Link汇丰研究发表报告指,上半年中国互联网行业呈现出内容消费稳健增长、电商与外卖竞争加剧,以及人工智能AI前景谨慎但具长期潜力的特征。随着618购物节即将成为外卖补贴战的关键转折点,投资者应聚焦盈利能见度高、受宏观经济影响较小的细分领域。报告指,相较于商品与服务消费,游戏与娱乐等内容消费在2025年上半年表现更为稳健。优质内容的打造需要大量时间与资源投入,形成了较高的行业进入壁垒,为龙头企业如腾讯(...
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