【汇丰研究：下半年内地互联网行业聚焦游戏与娱乐 审慎看待电商竞争】金十数据6月9日讯，汇丰研究发表报告指，上半年中国互联网行业呈现出内容消费稳健增长、电商与外卖竞争加剧，以及人工智能AI前景谨慎但具长期潜力的特征。随著618购物节即将成为外卖补贴战的关键转折点，投资者应聚焦盈利能见度高、受宏观经济影响较小的细分领域。报告指，相较于商品与服务消费，游戏与娱乐等内容消费在2025年上半年表现更为稳健。优质内容的打造需要大量时间与资源投入，形成了较高的行业进入壁垒，为龙头企业如腾讯(00700.HK)和网易(09999.HK)提供了稳定的盈利基础，成为抵御市场波动的防御性屏障。该行指腾讯是线上游戏领域的首选，预计公司将实现稳健的盈利增长，同时亦看好网易及阿里巴巴，全部评级为买入。
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