翠华(01314.HK)旗下副线品牌餐厅拓展至25间 贡献年度收入34%

阿斯达克财经
Yesterday

翠华控股(01314.HK) 表示,近年积极推动的多品牌发展战略正加速市场拓展,目前旗下副线品牌门店数已达25间,贡献截至今年3月31日止全年营业额的34%。
翠华控股首席执行官兼执行董事李堃纶表示,未来将持续孵化细分市场品牌,例如针对年轻消费者的日式快餐(廿一堂、扬食屋)及中式简餐(坚信号上海生煎皇),透过差异化定位扩大市场覆盖面,同时将强化品牌的标准化营运体系,提升跨境扩张效率,进一步拓展东南亚及大中华市场。

他又指,集团会善用多品牌布局的优势,与商场业主协商更具竞争力的租金条件,进一步提升盈利能力。(gc/j)(港股报价延迟最少十五分钟。)

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