炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！

6月5日晚，136万人在线围观董明珠淘宝直播首秀。从探店董明珠健康家，到美食烹饪对谈，再到回顾在格力的奋斗史，董明珠在淘宝直播了整整3小时，较原定计划延长了1个小时。

在探店“董明珠健康家”直播中，董明珠力推国风山水系列空调，并亲自用丝巾演示“风不吹人”，引发网友广泛关注，登上热搜。直播现场烹饪同款的格力铸铁珐琅锅，当晚登上天猫餐饮厨具实时热卖榜第一。

当晚，董明珠直播期间，累计观看量突破136万，成为当天淘宝天猫全行业品牌店播成交第一名；带动格力整体成交同比大涨近300%，其中，冰箱品类销售同比增长1232%；洗衣机品类增长3478%，电饭煲增长378%，净水器增长120%，拿下家电行业第一名。

今年国补扩围，格力空调、冰箱、洗衣机、电饭锅、电风扇、空气净化器等多个品类支持天猫“6·18”优惠与国补叠加。日常价4523元的格力云锦智能空调，优惠后到手价2375.28元；原价350元起的格力空气循环扇，到手价190元起，均达五折左右。

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