近年以来,中国车市风起云涌,在新能源、智能化浪潮的冲刷之下,中国车市的市场格局发生了翻天覆地的变化,行业内卷愈发严重,价格战更是一轮接一轮,主流合资品牌持续承压。但长安福特近年以来的销量表现却相对稳定,2024年净利润更是达到了20.9亿元,半数以上的经销商实现盈利,表现稳健。长安福特是如何办到的?除了不盲目跟随价格战,坚持价值营销,在产品结构和业务方面做“减法”,集中资源和力量办大事等这些业界...
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