Unity Software Inc. has announced a new partnership with Experian and Roku to enhance its Unity Audience Hub, a platform designed to boost engagement for brand campaigns while prioritizing privacy. The collaboration with Experian allows marketers to leverage over 2,400 audiences for refined user acquisition strategies across mobile, web, and CTV. Meanwhile, the partnership with Roku aims to improve performance efficiencies for advertisers by enabling Unity marketers to reach a broader audience on Roku, the leading TV streaming platform in the U.S. The Audience Hub, powered by Optable, integrates curated audience insights and enriched targeting to maximize performance, offering a significant advancement for programmatic advertisers. Initially available in the U.S. and Canada, the platform is set to expand its global reach soon.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.