来源l鳌头财经作者l张飞涛“代工生产+高额溢价” 的商业模式,在为亚朵打造第二增长曲线的同时,还能够持续多久?以 “枕头营销”著称的亚朵集团,因一只挂着医院标识的枕套,陷入空前的品牌信任危机。6月初,杭州西溪紫金港亚朵酒店的一则爆料在社交平台持续发酵。有住客晒出客房内印有“杭州御湘湖未来医院”标识的枕套照片,这一“跨界” 出现的医疗用品,瞬间引发舆论哗然。消费者不仅对亚朵引以为傲的“精细化服务...
Source Link来源l鳌头财经作者l张飞涛“代工生产+高额溢价” 的商业模式,在为亚朵打造第二增长曲线的同时,还能够持续多久?以 “枕头营销”著称的亚朵集团,因一只挂着医院标识的枕套,陷入空前的品牌信任危机。6月初,杭州西溪紫金港亚朵酒店的一则爆料在社交平台持续发酵。有住客晒出客房内印有“杭州御湘湖未来医院”标识的枕套照片,这一“跨界” 出现的医疗用品,瞬间引发舆论哗然。消费者不仅对亚朵引以为傲的“精细化服务...
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