亚马逊与Roku周一宣布达成全新合作，通过亚马逊DSP独家为广告主提供美国最大的认证联网电视(CTV)覆盖范围。
这项合作基于ComScore数据显示，将触达约8000万美国联网电视家庭用户，覆盖全美超80%的CTV家庭用户。
两大CTV领域领军企业的独家合作，显著提升了包括Roku频道、Prime Video等主流流媒体应用，以及Roku和Fire TV操作系统上其他领先CTV流媒体服务的定向投放能力。
合作范围涵盖迪士尼、福克斯、派拉蒙、Tubi和华纳兄弟探索等已入驻平台的头部流媒体服务商，以及所有优质内容出版商。
该整合方案的早期测试成效显著：采用新解决方案的广告主在同等预算下触达的独立观众数量提升40%，同时将同一用户观看相同广告的频率降低近30%。
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