本文来自微信公众号:DT商业观察 (ID:DTcaijing),作者:DT商业观察虽然老有人调侃知乎上的人爱编故事,但如今,故事真的成了知乎的顶梁柱了。知乎的收入有四块,分别是营销服务、付费会员、职业培训以及其他业务。根据知乎2025年第一季度业绩报告,付费会员的收入占比已经达到57.3%,贡献了4.18亿元。其中,短篇故事(即短篇网文)是会员付费内容的重要组成部分。如果横向对比其他网文集团和数字...
Source Link本文来自微信公众号:DT商业观察 (ID:DTcaijing),作者:DT商业观察虽然老有人调侃知乎上的人爱编故事,但如今,故事真的成了知乎的顶梁柱了。知乎的收入有四块,分别是营销服务、付费会员、职业培训以及其他业务。根据知乎2025年第一季度业绩报告,付费会员的收入占比已经达到57.3%,贡献了4.18亿元。其中,短篇故事(即短篇网文)是会员付费内容的重要组成部分。如果横向对比其他网文集团和数字...
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