啤酒业务:高端化与成本优化双轮驱动,旺季增长动能明确。公司持续深化“三精主义”,优化组织效率与费用管控:2024 年关闭2家低效工厂,精简销售公司,推动销售费用率降0.97pct、管理费用率降1.75pct。营销聚焦高效场景,强化品牌高端形象,同时拓展即时配送、山姆会员定制等新兴渠道,突破非现饮场景。24 年啤酒销量受餐饮疲软及天气影响同比下滑2.5%,但高端化战略成效显著:高档及以上产品销量增幅...
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