农夫山泉“杀入”元气森林腹地

国际金融报
Jun 13, 2025

近日,农夫山泉新品“冰茶” 引起市场关注。巧合的是,元气森林旗下也有一款“冰茶”产品,且去年销售增长迅猛,已成为公司四大单品之一。产品名高度重合,是否意味着新一轮“商战”即将打响?记者注意到,农夫山泉冰茶新品为碳酸茶饮料,具有气泡感,目前主要在电商平台售卖,尚未在线下渠道大规模铺货。上图为农夫山泉新品,下图为元气森林产品。冰饮消费旺季已至,多位便利店老板与《国际金融报》记者交流时称赞过,元气森林...

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