百威亚太:“核心阵地”岌岌可危

江苏经济报
13 Jun

□江苏经济报记者 金 彩日前,百威亚太宣布成立“百威中国减碳联盟”,旨在与产业链上下游的伙伴加速实现2040年的全价值链净零排放目标。分析人士认为,百威亚太此举意在降低供应链成本、绑定核心伙伴、提升品牌溢价及政策抗风险能力,从而在竞争日益激烈的中国啤酒市场实现差异化突围。作为最早大规模布局中国市场的外资啤酒品牌之一,百威亚太在这片土地上耕耘了40年,给中国消费者提供了更丰富的啤酒产品,中国市场也...

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