文 |刀客Doc一、至暗时刻?6月11日,快消巨头玛氏公司宣布其价值17 亿美元,在全球70个市场的广告业务交给阳狮集团,这其中包括M&M's、士力架、宝路等知名品牌。此前,玛氏公司一直是WPP的大客户。早在今年3月,WPP就丢掉了可口可乐在北美的媒体业务,随后电影公司派拉蒙也结束了与WPP长达20年的合作关系。对WPP来说,这不是最坏的消息。2024年底的时候,WPP营收排名第一的宝座被法国...
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