伊利蒙牛押注冰品、和路雪1月就发新品、哈根达斯门店流量下滑⋯⋯闻到了吗?今年夏天冰淇淋市场的火药味

每日经济新闻
Jun 14, 2025

进入6月中旬,冰淇淋迎来销售旺季。曾经的头部外资品牌面对中国市场越来越多的新玩法、新需求,出现了一些“水土不服”。通用磨坊高管日前在公开场合再次透露,中国门店的客流量持续下滑,面临挑战。2025年的夏天,不仅仅对哈根达斯而言是一个重要的节点,对于其他头部的冰淇淋品牌来说同样关键:对于蒙牛、伊利等乳企而言,液态奶业务去年出现增长瓶颈,毛利率更高的冰淇淋业务可以提供业绩补充;对于和路雪而言,按照...

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