从刘嘉玲的“贵妇碗燕”到王石的“总裁碗燕”,燕之屋(HK:01497)十余年来靠明星构建的高端意象,似乎走到了讲不下去的一刻。2025年,燕之屋切换剧本,请来了有影响力的“霸总”——王石。这位74岁的企业家,登山、滑翔、演讲、写书,具备一切“成功学”的标签。于是,当他在社交媒体上转发燕之屋宣传片时,配文写得煞有其事:“总裁燕窝,助你攀登新高度。”然而,528元一碗的“总裁碗燕”没卖出多少,其...
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