星巴克不得不放下身段了

未来消费Lite
14 Jun

作者| 刘锐编辑| 袁舟6月10日,星巴克中国再次按下降价键。这一次,星巴克的降价范围覆盖星冰乐、冰摇茶、茶拿铁三大非咖啡品类,数十款产品集体推出"心动价",平均降幅达5元,单杯最低售价下探至23元。也意味着星巴克正式将价格战从团购和电商直播间延伸至门店。与此同时,星巴克宣布将于6月17日推出与迪士尼"疯狂动物城"的联名冰摇茶新品,试图在产品创新和价格调整之间寻找新的平衡点。对于在中国市场深耕...

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