五芳斋:自2016年起与迪士尼、漫威等全球头部IP达成跨界合作

格隆汇资讯
16 Jun

格隆汇6月16日丨五芳斋(603237.SH)在互动平台表示,公司自2016年起与迪士尼、漫威等全球头部IP达成跨界合作,在粽子礼盒中加入漫威手办,有效触达青年消费群体。今年推出五芳斋×豚豚崽联名礼盒,内含传统粽子及趣味卡通图案袋等创意周边,进一步实现传统文化与现代审美的融合。目前IP衍生产品以手办和场景化周边为主,后续将根据市场需求探索更多元周边形式,丰富产品矩阵。公司将始终以开放心态拥抱创新,...

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