蘑菇街没能成为平台电商圈的中流砥柱,转身以MCN身份再刷小红书直播新副本。近日,在北京商报采访中,蘑菇街CEO范懿铭放话要“成为小红书排名第一的MCN”。面对抖音、淘宝等平台被头部机构瓜分的局面,蘑菇街另辟蹊径瞄准了小红书。可问题是,习惯了内容种草的小红书博主们,真的愿意变成“卖货机器”吗?超头主播的光环属于李佳琦、董宇辉们,蘑菇街避其锋芒选择批量复制中腰部力量,不失为曲线前进。但数年来主播和机构...
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