要销量但不能唯销量

中国汽车报网
Jun 16, 2025

近日,“零公里二手车”和新一轮汽车降价潮接连出现,其背后的原因主要是汽车产业根深蒂固的“销量至上”价值观。“这种现象严重干扰了企业的正常运营,威胁到产业链、供应链的安全,将产业发展推向了恶性循环……”5月31日,中国汽车工业协会发出倡议,明确指出了汽车市场近期降价竞争等行为所带来的危害,并呼吁维护公平竞争的市场秩序,推动行业的健康发展。实际上,汽车产业将销量作为核心竞争指标,是市场逻辑和资本驱动的...

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